Strategic Campaign Planning and Execution:

• Develop and implement digital marketing strategies that amplify your mission and engage diverse audiences.
• Manage paid advertising campaigns across platforms, including Google Ads, Meta, Youtube, and other social, to maximize ROI.
• Continuously optimize campaign performance through A/B testing and data-driven insights.

Website Strategy and Optimization:

• Design and develop user-friendly websites that align with your brand and marketing goals.
• Optimize websites for performance, mobile responsiveness, and SEO to enhance visibility and user experience.
• Implement lead capture forms, landing pages, and call-to-action elements to drive conversions.
• Conduct regular updates and maintenance to ensure functionality and security.
• Leverage analytics tools to track website performance and provide actionable insights for improvement.

Email Marketing and CRM Management:

• Craft and execute email campaigns, including newsletters and targeted promotions, that resonate with your audience.
• Leverage segmentation and personalization strategies to drive engagement and conversions.
• Utilize CRM platforms like Mailchimp to manage leads and enhance marketing initiatives, including reporting, and lead management.

SEO, Analytics, and Reporting:

• Develop and implement SEO strategies to boost visibility and attract new audiences.
• Use tools like Google Analytics to track performance, uncover insights, and inform decision-making.

Digital Asset Management and Content Creation:

• Organize and maintain a centralized repository of digital assets to ensure brand consistency.
• Schedule and publish captivating social media campaigns across Instagram, Facebook, TikTok, and Pinterest.

Social Media Trends and Emerging Platforms:

• Stay ahead of the curve by adapting strategies to leverage emerging platforms and trends.
• Monitor and analyze social media metrics to refine campaigns and maximize engagement.

Performance Metrics and Impact:

• Define and measure success across key metrics like social media growth, engagement rates, and website traffic.
• Use insights from performance reviews to continually refine strategies and drive results.

Duration:

• Monthly recurring
• 2 week delivery will show details of plan of action

Tools:

• Semrush
• Google analytics
• Bitly
• Mailchimp
• Buffer
• SocialPilot
• Wordpress, wix, godaddy
• Canva, photoshop
• Trello, clickup
• Google docs
• Meta
• AI

What will we need to get started:

1. Business Information

• Business Overview: Name, location, mission, vision, and core values.
• Target Audience: Details about your ideal customer (demographics, interests, location, pain points).
• Unique Selling Proposition (USP): What sets the company apart from competitors.

2. Branding Assets

• Logo and Branding Guidelines: Fonts, colors, and styles to maintain brand consistency.
• Website Access: Admin credentials or permissions to manage SEO, analytics, and content.
• Social Media Accounts: Login credentials or admin access to platforms you use.
• Marketing Collateral: Brochures, flyers, and other promotional materials.

3. Goals and Objectives

• Marketing Goals: Specific objectives like increasing website traffic, generating leads, or boosting sales.
• Key Performance Indicators (KPIs): Metrics they want to track (e.g., conversion rate, ROI, engagement).

4. Content and Media

• Content Repository: Existing blogs, articles, videos, or photos.
• High-Quality Images/Videos: For use in ads, social media, or the website.
• Product or Service Descriptions: Detailed write-ups for creating marketing content.

5. Customer Insights

• Customer Database: Email lists, customer profiles, or CRM access (if applicable).
• Past Campaign Results: Insights from previous marketing efforts, what worked, and what didn’t.
• Customer Feedback: Testimonials, reviews, or case studies.

6. Competitor Information

• Competitor Analysis: Names of competitors to research their marketing strategies, and strengths/weaknesses.

7. Budget and Timeline

• Marketing Budget: Monthly or campaign-specific allocation.
• Timeline: Expected duration for campaigns and major milestones.

8. Tools and Analytics

• Access to Analytics Tools: Google Analytics, Google Search Console, or any other tools they use.
• Email Marketing Platforms: Credentials for tools like Mailchimp or Constant Contact (if applicable).

9. Permissions

• Ad Accounts: Access to Google Ads, Facebook Ads Manager, etc.
• Social Media: Scheduling app account login or I can create one.

Anything you cannot supply, I can put it together.

*No openings for agencies